# Bogie • Branding + Websites + Communications + Advertising • St. Paul ## Posts - [Read what you publish](https://webstpaul.com/read-what-you-publish/): This is a rule. Maybe it’s Bogie Rule #1. You know this is important because I added an exclamation point to the graphic. I’m stingy with those. Anything you ever produce needs to make sense to the reader, viewer, or listener. I found this today in an eye clinic. Whoever put this poster up did not read that last line in context. A list of organizations is not included at the end of the notice. Even if we step back. The list is included in the printed copy of the notice available at the front desk or on the website, but […] - [Where Do Those Weird Pharmaceutical Names Come From?](https://webstpaul.com/where-do-the-weird-pharmaceutical-names-come-from/): I used to spend days and weeks and months in the hospital. You do things to pass the time. I liked word puzzles. In that environment of word puzzles and pharmaceutical names, I developed a strong theory to answer that question. Word searches. It’s word searches. These people are obviously paid big money to find nonsensical drug names in word searches. If you’ve got time to kill, have fun with this word search. It has ten fall-themed words to find, but also ten of the most commonly advertised pharmaceutical brands. You can hit the view solution/cheat button when you are done […] - [What I Saw at the Crisis (Communications Workshop)](https://webstpaul.com/what-i-saw-at-the-crisis-communications-workshop/): Last Thursday, I once again joined crisis communications guru Steve Linders for his presentation on the topic. It’s really more of a workshop. The morning features Steve’s insights from a career dealing with all manner of crises in business, public schools, hospitals, higher ed, and law enforcement. You learn his proactive and reactive crisis communications methods. That’s entertaining, enlightening, and engaging, but after lunch you get hands dirty joining an ad hoc crisis communications team forced to deal with a compelling crisis scenario. That’s when the room comes alive. We’ve had police chiefs, commanders, sergeants, and public information officers; hospital and […] - [Tonight, I'm Gonna Rock You (Tonight)](https://webstpaul.com/tonight-im-gonna-rock-you-tonight/): This is about a very specific type of communications, songwriting. And it’s about how something can be very good in very different ways and contexts. So, check this out. I’ve had the idea lately that a twangy country version of Hallowed be Thy Name by Iron Maiden would be very cool. I’ve been messing with it on guitar, and today, I was playing the intro guitar in a chicken-pickin’ country way. Well, the height mixing rock and chicken pickin’ is Elliot Eastman‘s lead on My Best Friend’s Girl. So, I probably had The Cars in the back of my mind. But then, […] - [There's something about CDs](https://webstpaul.com/theres-something-about-cds/): And all physical media I’ve got apps for everything. I’ve got Spotify for music. In recent years, I’ve been on the top .01% of listeners worldwide for Megadeth and The Cure. But on Saturday at the local church rummage sale (free day it turns out), I scored a Sony CDP-CX151. That’s a 100-CD carousel, and let me tell you, it is a wonder of technology even 22 years after it’s creation. So, late Saturday, I set it up in the garage, plugged it in, wired it into my system that fills the garage and patio with song, and fought through the […] - [Bears Make Excellent Mascots](https://webstpaul.com/bears-make-excellent-mascots/): This content is password-protected. To view it, please enter the password below. Password: - [Don't go halfway on customer experience](https://webstpaul.com/dont-go-halfway-on-customer-experience/): The folks from eTix and Black Bear Casino let me know that they’re “excited to welcome [me] to Black Bear Casino Resort [tonight] to see Dwight Yoakam! To help make [my] visit as smooth and enjoyable as possible, here are a few helpful reminders:” Great, but when I click that link to find the best entrance, I get this: I’ll be in Section F, so what this tells me is that I should use that Side Entrance by the bathrooms. Thinking like a UX designer would make them to name those four entrances something like “1, 2, 3,  and 4,” put […] - [Don't let the AI go to your head](https://webstpaul.com/dont-let-the-ai-go-to-your-head/): (and other helpful advice in dealing with our robot overlords) While I find generative AI content like artwork, videos, and prose unexpectedly lacking in humanity, I’m bullish on AI as a revolutionary technological advance. That’s because what it has shown in 2026 is remarkable. This is not overhyped niche tech like virtual reality goggles or the Segway. I sat in a conference in 2014 where the VP of  marketing at Kohls confidently told us how huge virtual reality was going to be. You’d soon be walking through Kohls with some contraption strapped to your head, maybe even riding your Segway into […] - [p.s. I'm also a trusted source for opinions on pro hockey](https://webstpaul.com/p-s-im-also-a-trusted-source-for-opinions-on-pro-hockey/): Welcome to the league, PWHL Las Vegas and PWHL Hamilton! Check out this recent post from the Minnesota Frost on PWHL expansion increasing next year’s number of teams by three (including Detroit) meaning an expansion draft and free agency losses to fill three new rosters beyond first-year draft players and international signings. Last year we lost five players including Sophie Jaques and Denisa Křížová (re-acquired via trade). And we don’t even know yet if it’s only three expansion teams. The league has had great momentum so far. At a minimum, next season will feature 27% of the league’s players who were […] - [Guess Who's Turning 250](https://webstpaul.com/guess-whos-turning-250/): I'm working on some new designs to celebrate the Semiquincentennial - [The Mitchell Hamline Homepage](https://webstpaul.com/the-mitchell-hamline-homepage/): A look at the life of a high-stakes homepage—that of my former employer Mitchell Hamline School of Law—in three parts. It's always been a struggle between competing interests requiring tradeoffs, but it has become a landing page rather than a homepage. - [Pronouncing Mahtomedi, Monticello, and Montevideo in the home of 3M](https://webstpaul.com/pronouncing-mahtomedi-monticello-and-montevideo-in-the-home-of-3m/): Locals have a way of doing things and a way of saying things. Here’s your guide to pronouncing Minnesota, Wisconsin, and Iowa place names like a pro. Stay tuned I’m building a new tool designed to make becoming a communications pro fast and easy—especially for people who never wanted to be a communications pro but are having that role tacked on to their already important job. It’s called The Vault, and it is going to be fantastic. Here is a sample ebook from The Vault (three pages from the 18-page Pesky Words eBook) It’s going to host a variety of tools […] - [Design and the 2026 Winter Olympics](https://webstpaul.com/design-and-the-2026-winter-olympics/): I'm seeing some impressive works of art in these Olympics. And one big failure. - [A Quick Update from the Road](https://webstpaul.com/a-quick-update-from-the-road/): Media-relations veteran and crisis-communications expert Steve Linders and I have taken our show on the road a little lately and found that there’s a real need out there for quick, helpful, communications-centric social media trainings, especially for: Cities Counties Law enforcement agencies Emergency managers Anyone who owes the public important information Our communications-first message really resonates. I’m as guilty of this as my fellow marketing and communications people: For too long, we’ve said “give the young person the social media accounts.” If we let social media = young-person’s realm, we cede control, responsibility, and even influence over an important part of our […] - [Some Typos Are Worse Than Others](https://webstpaul.com/some-typos-are-worse-than-others/): I've got some great tools, rules, and ideas to help you avoid troublesome words, and crisis communications guru Steve Linders has some advice on how to handle a very public mistake. - [People Hate Marketing](https://webstpaul.com/people-hate-marketing/): Let's get to the point, right away. - [The Case for Sentence Case](https://webstpaul.com/the-case-for-sentence-case/): In Develop a Web Style Guide for Your Company I recommend using title case for page titles and sentence case for headings and subheadings within pages. If you are not sure about following that guidance, here I will make a reasoned case why you should. - [Develop a Web Style Guide for Your Company](https://webstpaul.com/develop-a-web-style-guide-for-your-company/): Building on my article about developing a writing style guide, I show you my web style guide and recommendations for best practices in writing for web pages. - [Develop a Writing Style Guide for Your Company](https://webstpaul.com/develop-a-writing-style-guide-for-your-company/): Here I give you my style guide that I use in my writing as an example of what I can help you develop for your organization. - [The Changing Dynamics of SEO](https://webstpaul.com/the-changing-dynamics-of-seo/): We're discovering how AI is changing how people search for and find information online. These are my early thoughts on the topic. ## Pages - [Glossary](https://webstpaul.com/glossary/) - [Vault Legal Note](https://webstpaul.com/vault-legal-note/): Copyright notice and legal statement for the vault All contents of The Vault (including but not limited to text, documents, files, images, videos, audio recordings, databases, designs, graphics, compilations, source code, data structures, and any other materials contained therein, whether in digital, printed, or any other form) are protected by United States and international copyright laws. © 2026, Bogie • Branding + Websites + Communications + Advertising. All rights reserved. The materials in The Vault constitute original copyrighted works and/or compilations owned or exclusively licensed by Bogie • Branding + Websites + Communications + Advertising. Unauthorized use is strictly prohibited. No […] - [Communications Tools](https://webstpaul.com/the-vault/communications-tools/) - [Writing Web Content eBook](https://webstpaul.com/the-vault/writing-web-content-ebook/): Bogie • Branding + Websites + Communications + Advertising • St. Paul, MN webstpaul.com • bogie@webstpaul.com - [Writing Web Content](https://webstpaul.com/the-vault/writing-web-content/): My approach I always write web content with two people in mind. The person coming to this page for the first time The person who uses this page all the time They both need to find the next step quickly. I’ve developed a style and technique that delivers the best experience for both those people. You’ll find great resources in The Vault to help you write better web content, including these design concepts: Text Layout (especially the idea of chunking) Inverted Pyramid (prioritizing the order of information) I highly recommend the Gerry McGovern video linked on this page. He will make […] - [Writing that Needs Editing from Sources that Should Know Better](https://webstpaul.com/the-vault/writing-that-needs-editing-from-sources-that-should-know-better/): This is a draft reference source I’m working on adding examples of how to edit content. It will be broken up into lessons/references by topic later. Just getting the content created here before building the structure. I’m starting with examples from: Academic pages “Academic Regulations” University of Michigan registrar Registrar pages often contain dense, multi‑clause sentences, excessive prepositional phrases, and policy details buried deep in paragraphs. “English Graduate Program Requirements” UCLA Departments frequently publish requirement pages with run‑on sentences, outdated phrasing, and key requirements hidden in the middle of long paragraphs. “Campus Safety Policies”—University Public Safety Offices These pages often combine […] - [Member Bonuses](https://webstpaul.com/the-vault/member-bonuses/): This is the spot for inside information—the stuff too good to let everyone in on. - [Minnesota Pronunciation Guide eBook](https://webstpaul.com/the-vault/minnesota-pronunciation-guide-ebook/): Bogie • Branding + Websites + Communications + Advertising • St. Paul, MN webstpaul.com • bogie@webstpaul.com - [Minnesota Pronunciation Guide](https://webstpaul.com/the-vault/minnesota-pronunciation-guide/): By popular demand, I’m offering this page from The Vault for free right now. Subscribe to The Vault for practical tools like this to make you a better communicator fast. See my article on the same topic for Wisconsin and Iowa sources: Pronouncing Mahtomedi, Monticello, and Montevideo in the home of 3M Jump to: Cities | Counties | Rivers | Lakes | Parks | Sports legends Cities, municipalities, and townships Place Name Pronunciation(s) click to listen Location Source Aitkin AY-kin Central MN iHeart Albert Lea AL-bert LEE Southern MN Anoka uh-NO-kuh North Metro Bemidji buh-MIJ-ee Northern MN iHeart Biwabik buh-WAH-bik Northeastern MN […] - [Pronouncing Mahtomedi, Monticello, Montevideo in the home of 3M ebook](https://webstpaul.com/the-vault/pronouncing-mahtomedi-monticello-montevideo-in-the-home-of-3m-ebook/): Bogie • Branding + Websites + Communications + Advertising • St. Paul, MN webstpaul.com • bogie@webstpaul.com - [eBooks from the Bogie Vault](https://webstpaul.com/the-vault/ebooks-from-the-bogie-vault/): Download and print eBooks With your +eBooks subscription, you can open all the latest content and print it in eBook format. If you have print-to-PDF functionality in your browser (via Microsoft, Adobe, etc.), print the eBook to a PDF. Less-current versions are available in PDF format (date stamped). These versions are searchable with text where the ones you create by printing are not. Pesky Words eBook (latest updates) Pesky Words eBook (March 3, 2026) Pesky Words eBook (A-Z) (latest updates) Pesky Words eBook (A-Z) (March 19, 2026) Design Concepts eBook (latest updates) Design Concepts eBook (March 18, 2026) Design Concepts eBook […] - [Design Concepts eBook (A-Z)](https://webstpaul.com/the-vault/design-concepts-a-z-ebook/): Bogie • Branding + Websites + Communications + Advertising • St. Paul, MN webstpaul.com • bogie@webstpaul.com - [Pesky Words eBook (A-Z)](https://webstpaul.com/the-vault/pesky-words-ebook-a-z/): Bogie • Branding + Websites + Communications + Advertising • St. Paul, MN webstpaul.com • bogie@webstpaul.com - [Pesky Words eBook](https://webstpaul.com/the-vault/pesky-words-ebook/): Bogie • Branding + Websites + Communications + Advertising • St. Paul, MN webstpaul.com • bogie@webstpaul.com Confusables Words or sets of words that are easily mixed up due to similarities in spelling, pronunciation, and/or meaning (but not exact matches in sound or form). They often involve subtle differences in usage rules or nuance, like preposition choices or pronoun distinctions. Topics Grammar errors These are everyday slip-ups with verbs, tense, misused words, or basic rules to learn that make your writing sound professional. Topics Homographs Words that are spelled the same but have different meanings and usually different pronunciations (e.g., stress or […] - [Design Concepts eBook](https://webstpaul.com/the-vault/ebook-design-concepts/): Bogie • Branding + Websites + Communications + Advertising • St. Paul, MN webstpaul.com • bogie@webstpaul.com Attention and decision-making Guiding focus, reducing choices/load, making quick perception/action possible—ties to “Hick’s Law” choices, isolation, and cues. Topics Emotional and behavioral triggers Influencing feelings, motivation, empathy, dissonance, or framing for action—psychological levers. Topics High-stakes and practical application Real-world use in alerts, public comms, threats, organization of info—often government/municipal and crisis-communications contexts. Topics Prioritization and simplicity Reducing complexity, focusing effort, eliminating waste—aligns with “Continuum/Hierarchy” in choosing what ranks highest in importance, or “Occam’s Razor”-style minimalism. Topics Visual and memory power Making use of images, innate […] - [Design Concepts by Type](https://webstpaul.com/the-vault/design-concepts-by-type/): Attention and decision-making Guiding focus, reducing choices/load, making quick perception/action possible—ties to “Hick’s Law” choices, isolation, and cues Emotional and behavioral triggers Influencing feelings, motivation, empathy, dissonance, or framing for action—psychological levers. High-stakes and practical application Real-world use in alerts, public comms, threats, organization of info—often government/municipal and crisis-communications contexts. Prioritization and simplicity Reducing complexity, focusing effort, eliminating waste—aligns with “Continuum/Hierarchy” in choosing what ranks highest in importance, or “Occam’s Razor”-style minimalism. Visual and memory power Making use of images, innate preferences, and recall strength—heavy on visuals as superior carriers of information. - [Design Concepts (a-z) | The Vault](https://webstpaul.com/the-vault/design-concepts/): My design library Books These are the books I learned from, and I was fortunate to attend seminars with many of these authors. Universal Principles of Design William Lidwell, Kritina Holden, Jill Butler Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways … William Lidwell, Kritina Holden, Jill Butler Don’t Make Me Think: A Common Sense Approach to Web Usability Steve Krug The Psychology Of Everyday Things Don Norman Visual Explanations: Images and Quantities, Evidence and Narrative Edward R. Tufte The Visual Display of Quantitative Information Edward R. Tufte Envisioning Information Edward R. Tufte Online Laws of UX - [Pesky Words by Type | The Vault](https://webstpaul.com/the-vault/pesky-words-by-type-the-vault/): Confusables Words or sets of words that are easily mixed up due to similarities in spelling, pronunciation, and/or meaning (but not exact matches in sound or form). They often involve subtle differences in usage rules or nuance, like preposition choices or pronoun distinctions. Grammar errors These are everyday slip-ups with verbs, tense, misused words, or basic rules to learn that make your writing sound professional. Homographs Words that are spelled the same but have different meanings and usually different pronunciations (e.g., stress or vowel sounds vary). They can cause confusion in reading or context. Homophones Words that sound the same (or […] - [Pesky Words (a-z) | The Vault](https://webstpaul.com/the-vault/pesky-words/): My English library These are the books that taught me English Warriner’s English Grammar and Composition, John E.Warriner My foundation from eighth-grade English at St. Joe’s, it also inspired me to learn about history and the world as the lesson texts were not just filler about Ralph chasing a ball down a hill. They were quick lessons from history and science. Bryson’s Dictionary of Troublesome Words, Bill Bryson Junk English, Ken Smith - [The Vault](https://webstpaul.com/the-vault/vault-contents/): Design concepts There are the rules, meant to be broken if you have a good reason, that will guide you to improved design—whether that’s graphics or real-world interactions. Design is closely connected to human behavior and psychology, so many design concepts are relevant to other areas of your life and work. Lessons and resources Minnesota Pronunciation Guide Writing Web Content Communications tools Pesky words 100+ words and phrases that are often confused, overused, misspelled, misused, mispronounced, or misunderstood. See all the pesky words - [The Vault](https://webstpaul.com/the-vault/): Welcome to The Vault Your access to sharp, evolving tools and quick-reference nuggets that take your communications skills further—no fluff, just the precise guidance to make your online voice clearer, stronger, and more effective. Subscribe today For $25 per year you get access to hundreds of quick lessons and reference pages on writing and design topics–words to avoid or choose to eliminate confusion, graphic design principles in plain English, tutorials and examples on free tools like Canva and CapCut. For $75 per year you get access to The Vault access to download and print the latest editions of my eBooks.  Sample […] - [Your Profile](https://webstpaul.com/the-vault/membership-account/your-profile/) - [Log In](https://webstpaul.com/the-vault/login/) - [Get Access to The Vault](https://webstpaul.com/the-vault/membership-levels/): The Vault is member-only content The Vault is an interactive website app and is not conveniently printable. Get the membership with eBooks if you wish to use the content offline. Log In Get your subscription now. [pmpro_levels] - [Membership Orders](https://webstpaul.com/the-vault/membership-account/membership-orders/): [pmpro_invoice] - [Membership Confirmation](https://webstpaul.com/the-vault/membership-checkout/membership-confirmation/): [pmpro_confirmation] - [Membership Checkout](https://webstpaul.com/the-vault/membership-checkout/): [pmpro_checkout] - [Membership Cancel](https://webstpaul.com/the-vault/membership-account/membership-cancel/): [pmpro_cancel] - [Membership Billing](https://webstpaul.com/the-vault/membership-account/membership-billing/): [pmpro_billing] - [Membership Account](https://webstpaul.com/the-vault/membership-account/): Open The Vault - [Thoughts](https://webstpaul.com/thoughts/) - [Bogie's Wise Council of Advisors](https://webstpaul.com/bogies-wise-council-of-advisors/): Meet my people Bogie’s Wise Council of Advisors (how’s that for another play on the BWCA theme!) is a group of expert colleagues with whom I maintain a two-way line of communications on the topics that touch each of our professional lives. They are people with skills and experience well beyond my abilities in their areas. You might find this gang assembled for a power lunch around town. - [Case Studies](https://webstpaul.com/case-studies/): Browse these past projects and see examples of my work and testimonials from project partners and clients. - [Advertising](https://webstpaul.com/services/advertising/): Advertising help Google AdWords (SEM, display, video), Google Tag Manager, and Google Analytics iHeartRadio, Hulu and other streaming TV platforms Digital campaign management (Google PPC, social media) Writing ad copy for web, billboard, radio, print, and streaming TV to drive next steps Email marketing setup Social media marketing - [Communications](https://webstpaul.com/services/communications/): Communications help Presenting market research and campaign performance and recommendations to decision makers Developing content that generates leads Internal communications for strategic plans, management, human resources, and finance teams Designing communications for national executive searches Crisis and emergency communications and developing communications practices to avoid crises Media releases Constituent communication and press releases Presentation creation, editing, coaching, on-site assistance (PowerPoint/Keynote) - [Websites](https://webstpaul.com/services/websites/): Website help SEO and keyword management (including GEO strategies like creating how-to content, Q&As, and building a web presence beyond the website) Group or individual training in writing for the web and using WordPress or other CMS systems Print friendly style sheets so your web content looks professional when printed Website optimization and mobile optimization Marketing automation and proprietary CRM platforms (open to Salesforce, Dynamics, Civics Plus and other industry-specific systems) Directing work of vendors, contractors, interns, and supporting staff WordPress development Configuring content management systems (CMS) Website and intranet redesign, branding, and migration - [Branding](https://webstpaul.com/services/branding/): Your brand is the sum of every big and little thing about your company: your product your service your website how you answer your phone who your customers are how your customers feel about you how you answer an email your physical space your history your future and more … Branding help Market/competitive research, analysis, and recommendations Brand alignment and messaging Becoming a subject-area expert to translate complex concepts and jargon into customer-friendly content Collaborating across organizations to align campaigns with strategic goals Survey design, analysis, and reporting in support of marketing strategy, customer satisfaction, and branding Data analysis and strategic […] - [The Footer](https://webstpaul.com/the-footer/): Connect with me About Services Case Studies Articles Contact Branding + Websites + Communications + Advertising St. Paul, MN Bogie • Branding + Websites + Communications + Advertising • St. Paul webstpaul.com • bogiewebstpaul.com Privacy Policy - [Home](https://webstpaul.com/): Full-service marketing talent for the St. Paul side of town including Western Wisconsin Need a report formatted and branded for next week? Need a logo formatted for a special use overnight? Need a comprehensive review of your brand including surveys of your employees, customers, and a review of your competitors? Need an easy-to-manage website built this month? Need your website to be more user and search-engine friendly ASAP? Need help preparing a pitch or delivering an upcoming presentation? You are in the right place Learn more about me, Terrence Bogie Check out the full list of services available to you Why […] - [Contact](https://webstpaul.com/contact/): Just send me an email The best way to start a conversation is to email me at bogiewebstpaul.com. Or let me know more about you and your project - [Services offered by Bogie BWCA](https://webstpaul.com/services/): Branding Market/competitive research, analysis, and recommendations Brand alignment and messaging Becoming a subject-area expert to translate complex concepts and jargon into customer-friendly content Collaborating across organizations to align campaigns with strategic goals Survey design, analysis, and reporting in support of marketing strategy, customer satisfaction, and branding Data analysis and strategic recommendations Branded templates for documents and press releases (Word) and presentations (PowerPoint/Keynote) Graphic design Websites SEO and keyword management (including GEO strategies like creating how-to content, Q&As, and building a web presence beyond the website) Website optimization and mobile optimization Marketing automation and proprietary CRM platforms (open to Salesforce, Dynamics, Civics […] - [About](https://webstpaul.com/about/): Bogie BWCA is Terrence Bogie + you Bogie BWCA has nothing to do with canoes. It is about these four services: Branding + Websites + Communications + Advertising. If you want to improve your brand marketing, communications, website, online presence or all of the above, reach out today. I am your company’s Swiss Army Knife. I am Terrence Bogie In over twenty-five years in all areas of marketing and communications, I have built strong skills in branding, advertising, and website development. I’m here to help your business grow through effective ideas that connect with your target audiences. That can be new and existing customers, opinion […] - [Privacy Policy](https://webstpaul.com/privacy-policy/): Privacy Policy for webstpaul.com Last updated: January 2026 Bogie • Branding + Websites + Communications + Advertising (“we,” “us,” “our”) provides branding, website development, communications, and advertising services. This Privacy Policy explains how we collect, use, and protect information when you visit our website or contact us. 1. Information we collect A. Information you provide directly We may collect personal information when you: Fill out a contact form Request services or consultations Email us directly This may include: Name Email address Phone number Company or organization Project details or messages you choose to share B. Information collected automatically Like most websites, […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/webstpaul.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)