Branding + Websites + Communications + Advertising

St. Paul, MN

Bogie’s Wise Council of Advisors

Meet my people

Bogie’s Wise Council of Advisors (how’s that for another play on the BWCA theme!) is a group of expert colleagues with whom I maintain a two-way line of communications on the topics that touch each of our professional lives. They are people with skills and experience well beyond my abilities in their areas.

You might find this gang assembled for a power lunch around town.

Louise Copeland

Marketing Strategist

advertising, branding advertising + branding + market research + marketing + team building

Director of Membership and Marketing, Minnesota State Bar Association

Louise Copeland went from earning an MBA in marketing from the University of Minnesota’s Carlson School of Management to leading its marketing team. She’s lead marketing teams in consumer products and higher education and now manages membership and marketing for the Minnesota State Bar Association.

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Joe Ketzner

Cybersecurity Expert

communications, websites cybersecurity + risk analysis + security auditing

Senior Cybersecurity Governance Analyst, Huntington National Bank

Joe Ketzner has been a cybersecurity leader with several large Twin Cities entities. As you might expect, he is constantly in learning mode to stay on top of, and ahead of emerging threats.

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Steve Linders

Crisis Communications Expert

communications crisis communications + media relations + public relations

Public Information Officer, Ramsey County Sheriff’s Office

Crisis Communications Strategist, LETAC USA/Eckberg Lammers

Steve Linders has defined crisis communications in the Twin Cities. He has been a defining voice in good times and crises for organizations like University of Minnesota, Saint Paul Public Schools, Allina Health, Target, William Mitchell College of Law, the Saint Paul Police Department, and the Ramsey County Sheriff’s Office. He is an expert in Twin Cities media—traditional and new media.

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Jen Longaecker

Critical Government Communications

communications crisis communications + critical communications + government relations + media relations

Deputy Communications Director, Minnesota Department of Public Safety

Jen Longaecker has been at home in newsrooms, 911 dispatch centers, statewide public safety leadership, and strategic communications for government organizations. Each of those experiences has informed her distinct, valuable viewpoint. That’s what makes her a steady voice and advisor in situations where communication isn’t just a skill but a lifeline.

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