Bogie Thoughts

I’m working on some new designs to celebrate the Semiquincentennial

A look at the life of a high-stakes homepage—that of my former employer Mitchell Hamline School of Law—in three parts. It’s always been a struggle between competing interests requiring tradeoffs, but it has become a landing page rather than a homepage.

Stay tuned I’m building a new tool designed to make becoming a communications pro fast and easy—especially for people who never wanted to be a communications pro but are having that role tacked on to their already important job. It’s called The Vault, and it is going to be fantastic.
» Read Pronouncing Mahtomedi, Monticello, and Montevideo in the home of 3M …

I’m seeing some impressive works of art in these Olympics. And one big failure.

I’ve got some great tools, rules, and ideas to help you avoid troublesome words, and crisis communications guru Steve Linders has some advice on how to handle a very public mistake.

Let’s get to the point, right away.

In Develop a Web Style Guide for Your Company I recommend using title case for page titles and sentence case for headings and subheadings within pages. If you are not sure about following that guidance, here I will make a reasoned case why you should.

Building on my article about developing a writing style guide, I show you my web style guide and recommendations for best practices in writing for web pages.

Here I give you my style guide that I use in my writing as an example of what I can help you develop for your organization.

We’re discovering how AI is changing how people search for and find information online. These are my early thoughts on the topic.