« Bogie Thoughts
The Changing Dynamics of SEO
As a dedicated digital marketing guy, I continuously seek to expand my knowledge and stay updated with the latest trends in the marketing landscape. I’m presently researching and analyzing the ways search-engine optimization (SEO) is evolving—with search no longer simply being about keywords, but searcher’s conversations with AI and the way AI seeks to provide answers by interpreting and summarizing website content and other available sources—from videos to social media to news media and online reviews—with content written to help formulate those answers or generative engine optimization (GEO).
That involves paying attention as the answers are coming back and going back after a chat session to look at the sources the engine used and analyzing why the sources were chosen and how they were used. Of course, optimizing your content for GEO does no good if everything happens in the AI chat and it only uses your site without naming you or providing a link. The goal is to demonstrate your expertise AND get credit for it. It’s a whole new world, but I approach it how I always approached SEO, thinking of the user on the other side of the query, not just the engine itself.
And yes, I get crabby with the robots sometimes.