CAPSTONE Web Series
Mitchell Hamline School of Law
Terry is a strategic thinker who can elevate design projects to another level to build brand awareness. His approach to implementing the Capstone web series delivered an enhanced user experience. It continues to be a highly successful marketing asset to reach prospective law students around the country.
—Karl Peters
Creative Director, Mitchell Hamline School of Law
Mitchell Hamline led the way in online, distance education among ABA-approved law schools with its Hybrid J.D. offering in 2015. The distinguishing feature of its blended learning options a decade later continued to be the school’s unique CAPSTONE weeks—the on-campus portion of the program designed to deliver intensive learning in a compressed timeframe.
Creative Director Karl Peters worked with talented video storyteller Noah Ferche of Woodbridge Productions to capture an entire week in the life of students on video during CAPSTONE week.
What they brought to me was extraordinary. I knew it needed to be brought to life in a very special way. This didn’t belong as seven videos dumped on YouTube or pasted into basic web pages.
Click for more
The main page presents the content like a show page on a streaming service with each episode at the bottom.
I built a standalone website that would provide the streaming-service experience viewers are familiar with from their favorite shows.
Click for more
Each episode has a synopsis and can play on its own page.
This custom platform turned the CAPSTONE web series into a memorable experience and provided an impressive platform to deliver new introductions to the content: from red-carpet premiere viewings for the participants to a seven-day episode reveal to students already in the pipeline and email and landing page experiences for potential new students.
The project eventually won gold in the 2024 Digital Advertising Awards category: Special Video-Over 2 Minutes, Series.
More case studies
Madison Church Website Redesign »