Custom Survey Design and Rollout
The Axtell Group
Terrence is the rare communications guy who can literally do it all—fast and to the highest standards.
He understands the audience, where they are, when they’ll pay attention, and how to make sure the message makes sense. Then he makes it happen—whether through research, websites, or SEO.
The guy can do it all.
Results are what matter to Terrence. He’s a straight-talking team player who really (really, really, really) knows his stuff.
—Steven Linders
Former Chief Communications Officer, The Axtell Group
The challenge
The Axtell Group, a specialized consulting firm focused on risk mitigation, public safety evaluations, policy reviews, compliance audits, leadership development, crisis communication, and facility assessments, needed a robust surveying system in its early stages. Reliable tools were essential to help their clients gather data on staffing levels, assess client safety and security measures, and employee satisfaction to inform strategic growth and change management.
The solution
We designed and implemented a professional surveying regimen using the Zoho platform, tailored to The Axtell Group and their clients’ branding and needs. This included:
- Creating custom, branded survey templates and email invitations
- Building intuitive, user-friendly survey interfaces
- Administering surveys and providing in-depth analysis of results
- Developing standardized processes for ongoing use
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- Co-branded survey email headers
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- Survey analysis example
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- Branded survey page
Once the system was established, we trained The Axtell Group’s communications director to independently manage future surveys, ensuring long-term sustainability.
