Local Relay For Life Branding
Relay For Life IGH | SSP | WSP
We surpassed our $35,000 fundraising goal for 2024 with a total of $57,236 after Terry joined our team and built our new website and worked on our social media plan. That was 164% of our goal.
Terry is easy to work with, listens to needs and concerns, and made an easy-to-use website.
—Kristi Larson and Darlene Tinucci
Co-Chairs, Relay For Life IGH | SSP | WSP
In 2023, my childhood cancer survivor daughter Isabel and I stumbled into the local Relay For Life group and event. We didn’t know what it was all about, but it gave her a new sense of community with other cancer survivors. We joined the planning committee for the following year, and I was determined to speed up the learning curve for the next person like me who finds the group and try to grow event attendance.
The group was relying on the American Cancer Society event registration website and a Facebook group to provide information online.
I asked all the questions I thought the community might have and set out to create an informational website, and that requires a memorable domain name.
People in the area immediately recognize that the three acronyms in Relay For Life IGH | SSP | WSP mean Inver Grove Heights, South St. Paul, and West St. Paul. These three communities all border each other and are very close, but smashing all those letters together would have made a terrible domain name: relayforlifeighsspwsp.org. And unless everyone remembered that the cities are alphabetized, people would be trying relayforlifeighwspssp or relayforlifewspighssp.org or who know what.
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- Website logo
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- Facebook page
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- Homepage
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- relay52.org QR code
One thing those of us in all three cities have in common is US Highway 52 that runs between West St. Paul and South St. Paul and south through Inver Grove Heights. And we all love driving south on it and hate taking it north over the Mississippi River into the worst-designed quarter mile of road in America. I created relay52.org and a logo based on the highway sign.
The logo doesn’t replace the group’s name, but acts like a stamp on all materials that quickly let’s people know where to go for more information.
To drive event attendance, we created a Facebook page for the group. The page was then able to create Facebook events, join and post to local neighborhood groups, and send invites to the event. We spent twenty dollars on advertising through Facebook that was specifically aimed at driving event attendance by reaching audiences like friends of people who’d indicated interest in the event and followers of our food truck partners.
