Trade School Startup
John's Boiler School
Working with Terry was a game-changer for launching John’s Boiler School. He delivered professional branding, a fast, effective website, and strong marketing support exactly when I needed it. Terry has made the whole process fun and exciting while bringing real expertise to my trade-school vision.
Highly recommend!
—John Glynn
CEO, John's Boiler School
John Glynn has probably trained more boiler operators in the state of Minnesota than anyone else. For years he’s taught classes through Minnesota State colleges and city and school district community ed programs. In 2025, his idea for John’s Boiler School, a private trade school, was a finalist for Scott County CDA’s Fast-Track Business Challenge for cash and in-kind prizes to help Scott County startups.
We worked together to polish is pitch presentation for the finals, creating a consistent brand look, and building a website and marketing plan.
We may have prepared the pitch too well. The judges were wowed by John’s pitch. It’s possible they thought “This guy doesn’t need our help.”
Logo development
John used AI to create a logo when he got started. He liked the look and feel. The logo had irrelevant artifacts and was not ready for professional use. We kept the essential elements that John identified with in the AI logo and created an official logo and brand color standard then created versions of the logo for a variety of uses.
-
- AI-generated logo
-
- Base logo
-
- Logo with email address and URL emphasized
-
- Boiler John illustration with logo element
-
- Logo on illustration on Boiler John
-
- Wordmark logo
WordPress website
John owned the domain boiler.school, so we started there with the basics, contact info and a quick explanation of John’s offerings in time for his pitch.
YouTube videos and channel
I cut part of the video of John’s pitch to the Fast-Track Business Challenge judges into an informational video and created a short boiler walkaround that demonstrates John’s teaching style.
Courses on Moodle LMS
We are currently building out the learning management system where we will make online courses and practice exams and other supplements to in-person courses.
Visit the John’s Boiler School learning management site where you can try a fifteen-minute sample class (login instructions on the page)
Sample class practice exam
Registration and payment with WooCommerce ecommerce
John’s Boiler School now has a physical office with conference space where John will offer in-person classes. We’ll take registrations and payments on the WordPress website using the WooCommerce platform.
Business development and compliance
I’m relying on my long experience in higher education to ensure that John’s Boiler School takes advantage of the resources from and stays in compliance with the Minnesota Office of Higher Education (MOHE) when courses begin.
And as an added bonus
Thanks to John’s excellent teaching, in November 2025, I took the Minnesota Special Engineer license exam and scored 90. The Department of Labor and Industry requires a score of 70 to pass. So, if you need marketing help and someone to look after your low-pressure boiler, I am uniquely qualified.
Bogie boiler license
