Services offered by Bogie BWCA
Branding
- Market/competitive research, analysis, and recommendations
- Brand alignment and messaging
- Becoming a subject-area expert to translate complex concepts and jargon into customer-friendly content
- Collaborating across organizations to align campaigns with strategic goals
- Survey design, analysis, and reporting in support of marketing strategy, customer satisfaction, and branding
- Data analysis and strategic recommendations
- Branded templates for documents and press releases (Word) and presentations (PowerPoint/Keynote)
- Graphic design
Websites
- SEO and keyword management (including GEO strategies like creating how-to content, Q&As, and building a web presence beyond the website)
- Website optimization and mobile optimization
- Marketing automation and proprietary CRM platforms (open to Salesforce, Dynamics, Civics Plus and other industry-specific systems)
- Directing work of vendors, contractors, interns, and supporting staff
- WordPress development
- Configuring content management systems (CMS)
- Website and intranet redesign, branding, and migration
- Video editing and captioning
Communications
- Help with pitches and presentations, from creation to editing, coaching, and on-site assistance (PowerPoint/Keynote)
- Market research
- Internal communications for strategic plans, management, human resources, and finance teams
- Designing communications for national executive searches
- Crisis and emergency communications and developing communications practices to avoid crises
- Media releases
- Constituent communication and press releases
Advertising
- Developing content and campaigns that generates leads
- Google AdWords (SEM, display, video), Google Tag Manager, and Google Analytics
- iHeartRadio, Hulu and other streaming TV platforms
- Digital campaign management (Google PPC, social media)
- Writing ad copy for web, billboard, radio, print, and streaming TV to drive next steps
- Email marketing
- Social media marketing
