Branding
Your brand is the sum of every big and little thing about your company:
- your product
- your service
- your website
- how you answer your phone
- who your customers are
- how your customers feel about you
- how you answer an email
- your physical space
- your history
- your future
- and more …
Branding help
- Market/competitive research, analysis, and recommendations
- Brand alignment and messaging
- Becoming a subject-area expert to translate complex concepts and jargon into customer-friendly content
- Collaborating across organizations to align campaigns with strategic goals
- Survey design, analysis, and reporting in support of marketing strategy, customer satisfaction, and branding
- Data analysis and strategic recommendations
- Logo creation and modifications or preparation for new uses
- Branded templates for documents and press releases (Word) and presentations (PowerPoint/Keynote)
- Social media templates on canva.com
branding case studies
Local Relay For Life Branding
Relay For Life IGH | SSP | WSP needed help promoting itself, its annual event, and growing membership.
Community History Project
My friends and I were kids during the golden age of youth hockey in West St. Paul. The high school team went to the Minnesota State High School Hockey Tournament four years in a row from 1973 through 1976, and again in 1982 and 1983. They finished thir …
Trade School Startup
Inspired by Scott County CDA’s Fast-Track Business Challenge, John Glynn set about to start a private trade school.
Vector Logo Conversion
Just for fun, I created a scalable graphic of an obscure item from a classic movie. If you love your logo, but it’s low-resolution and looks terrible on a van, let me know!
